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Avoiding the natural decline of the skin using a scalpel is a remedy not always tolerated by everyone, either because of the invasive nature of the surgery or because of the fear of having a disfigured face.

One can then think of resorting to anti-aging injections, in general, fillers or botulinum toxin. However, the "pinpricks" often return atrophied or mummified faces, which also need periodic maintenance. Treatments that in addition to being expensive are very annoying. We are now used to seeing television characters change their appearance overnight. Characters represented mostly by the female gender. Women, who, when they don't resort to veiling, to flatten the shadows caused by wrinkles, we see them transformed in the facial features: lips generously inflated like a boat, exaggeratedly high and markedly pronounced cheekbones, eyelids drawn to make them look oriental. And all of this is deliberately exhibited, a bit like ripped jeans just because they're trendy. The visual culture of the media and social media have ended up imposing models of women on us, who have lost the natural harmony of the face, disfigured or metaphorically tattered in appearance like the aforementioned jeans, which in other times we would have thrown in the trash. If it is horrible to see the skin dry up, sagging like a dried fig, today, fortunately, there are non-invasive methods and treatments. which by acting on the direct stimulation of fibroblasts, can at least be able to maintain elastic and moderately plumped skin. Let's talk about ultrasounds and their ability to penetrate up to 4.5 mm, the same layer reached by facelift surgeons. These are energy treatments that aim to help the production of elastin and collagen, the main elements of the skin's structure.

Someone will observe that opting for a good cream is enough to help the skin not age and maintain tone and brightness. There is no need to debunk this assertion. Everyone has bought and tried miraculous creams that promise, already after a week, to stop the hands of the clock. Everyone knows that this promulgated narrative is a fairy tale. Someone else is cradled in the chimera of seeing the epidermis rejuvenate day by day. The truth is that no well-known brand in the aesthetic field has managed to demonstrate, through secure scientific evidence, that by applying its own beauty serum topically, it is possible to smooth out wrinkles or plump up the sagging skin of the neck. It is true that the skin, as nature has structured it, does not let anything through, it is an armour! To activate the growth of collagen, as promised by the hammering advertising campaigns, the molecules of hyaluronic acid, albeit infinitely small, are not enough to penetrate the deep layers of the skin to reach where it is needed, that is, where the vascularized centers of the dermis are located. However, it is true that these hyaluronic acid molecules can penetrate, with the help of some device that pushes them in depth. The good news is that these devices exist. They employ ultrasound, the same type of waves used in ultrasound scans. These ultrasonic frequencies are used in synergy with iontophoresis techniques, integrated in the same device, and have the task of stimulating the growth of collagen and nourishing the fibroblasts with hyaluronic acid molecules, contained in special creams. Molecules, which over the years, the human body naturally produces less and less.

After a certain period of treatment with devices and polarized creams, the result achieved is finally the one hoped for: smoothing out some furrows in the skin and slowing down its inexorable ageing.

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